Available Positions
Job Responsibilities:
o Collaborate with web developers to enhance site speed, UX, and conversion optimisation.
o Develop and execute content strategies across websites, EDMs, and social media platforms; create engaging multimedia content (copy, visuals, short videos, and reels) aligned with brand guidelines.
o Plan and manage content calendars for campaigns and product launches, optimising content for search engines and audience engagement.
o Plan, execute, and optimise paid campaigns on Meta, Google Ads, TikTok, LinkedIn, and other relevant platforms; manage advertising budgets and ensure strong ROI.
o Perform A/B testing on creatives, copy, and targeting strategies; track, analyse, and report campaign performance with actionable insights.
o Liaise with media agencies, ad platform representatives, publishers, and third-party vendors; evaluate and recommend new digital advertising opportunities and formats.
o Leverage AI tools for content generation, performance analysis, customer segmentation, and predictive insights; implement marketing automation workflows and explore new AI-driven solutions.
o Monitor KPIs such as traffic, engagement, conversions, CPL, and ROAS; generate monthly performance reports with recommendations for improvement.
o Identify, liaise with, and manage KOLs/influencers for campaigns; serve as a point of contact for events, product launches, and CRM programmes.
o Provide digital and social media marketing support for campaigns across departments.
o Undertake any other duties as assigned.
Job Requirements:
o Diploma or Degree in Marketing, Communications, Business, or a related field.
o 2–4 years of experience in digital marketing.
o Strong understanding of SEO, SEM, and paid social media advertising.
o Proficient in Google Analytics, Google Ads, Meta Business Manager, and SEO tools.
o Experience using AI marketing tools (e.g., ChatGPT, Midjourney, automation platforms).
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