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Maintaining a global viewpoint, we are dedicated to supplying products of the highest quality at a reasonable price for worldwide customer satisfaction.

Honda Motor Co., Ltd. operates under the basic principles of "Respect for the Individual" and "The Three Joys" — commonly expressed as The Joy of Buying, The Joy of Selling and The Joy of Creating. "Respect for the Individual" reflects our desire to respect the unique character and ability of each individual person, trusting each other as equal partners in order to do our best in every situation. Based on this, "The Three Joys" expresses our belief and desire that each person working in, or coming into contact with our company, directly or through or products, should share a sense of joy through that experience.

In line with these basic principles, since its establishment in 1948, Honda has remained on the leading edge by creating new value and providing products of the highest quality at a reasonable price, for worldwide customer satisfaction. In addition, the Company has conducted its activities with a commitment to protecting the environment and enhancing safety in a mobile society.

The Company has grown to become the world's largest motorcycle manufacturer and one of the leading automakers. With a global network of more than 500 subsidiaries and affiliates accounted for under the equity method, Honda develops, manufactures and markets a wide variety of products, ranging from small general-purpose engines and scooters to specialty sports cars, to earn the Company an outstanding reputation from customers worldwide.


Honda will pursue challenging goals for the conservation of the global environment.

  • Handing down “joy” from one generation to the next

Honda has long been engaged in environmental conservation, aggressively undertaking measures suitable for the time. In the 1990s, amid the increasing momentum toward environmental conservation and the acceleration of environmental measures all over the world, we improved our organizational structure and system step by step and made our “Honda Environment Statement” as guidelines for our attitude towards the environment.

In the 21st century, Honda is accelerating its environmental activities to create new joys for its customers through giving full consideration to the global environment. Also, it is aiming to become a company that all people can look up to, by aggressively communicating with local people and with its customers throughout the world and sharing its joys with them.

  • Towards higher goals

For the effective promotion of environmental conservation activities and for the steady achievement of results, we are always setting higher goals. For example, for every product domain, we announce the quantitative targets for cleaner exhaust gases and for fuel economy, with time limits, and disclose information about the achievement of these targets in the Honda Environmental Annual Report and at our website.

  • For global and social sustainability

Honda thinks it important to deeply understand what impacts companies have on the world’s environment, society, and economy and to act based on this understanding. To share joys with a greater number of customers, we will search for ways to enable the development of society in harmony with the environment.

  • Innovation and Technology

Honda's commitment to reducing their environmental footprint has lead them to develop some of the world's most revolutionary technologies. Such as the i-VTEC engine, specifically designed to deliver outstanding power and remarkable fuel efficiency. And the Civic Hybrid's Integrated Motor Assist (IMA) system which combines a petrol engine and an electric motor to boost performance, cut fuel consumption and slash emissions. They've also created the world's first hydrogen vehicle in production, the FCX Clarity. A next-generation, hydrogen powered fuel-cell vehicle that emits only one thing – H2O. And the lightweight hybrid sports car, the CR-Z, equipped with Honda's original petrol-electric hybrid system. Making it a true sports car with a conscious.

For more details, please refer to http://world.honda.com/products.



ASIMO is designed to operate in the real world where people need to reach for things, pick up things, navigate along floors, footpaths, and even climb stairs. ASIMO’s abilities to run, walk smoothly, climb stairs, communicate, and recognise people’s voices and faces will enable ASIMO to easily function in our world and truly assist humans.

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